CO.STARTERS Core is structured as ten three-hour sessions covering the following topics:

Session 1: Knowing Yourself
Assumptions, Working Styles, Team Building, Obstacles

Session 2: Knowing Your Customer
Customer, Problem, Alternatives, Idea Testing

Session 3: Finding the Right Solution
Solution, Benefit, Advantage, Starting Small, Brand Identity

Session 4: Getting the Relationship Right
Marketing & Message, Customer Acquisition & Retention

Session 5: Building Blocks
Distribution, Revenue, Typical Offering, Price

Session 6: Structures & Systems
Legal & Accounting Considerations

Session 7: Discovering the Bottom Line
Startup & Ongoing Needs, Fixed & Variable Costs, Break-Even Point

Session 8: Financial Modeling
Break-Even Point, Sales Projections, Cash Flow, Raising Capital

Session 9: Planning for Growth
Growth Plans, Goal Setting, Celebration Prep

Session 10: Celebration!